Something I have frequently encountered is artists asking what they should charge for a piece and alternatively, the potential art purchasers confusion with what one (me, perhaps) charges for a piece. Please, allow me to give you the low-down, the 411, the skinny, the scoop, if you will.
I will spare you the whole "I am creating every moment" thing. While I am, I cannot possibly calculate that time and charge for it, although that would be nice...okay, I digress...Here we go:
Large pods I am working on:
Each pod: 20 hours each labour (this is the hands on the wool making-Yes, I kept track)
20 hours x $20 (an arbitrary hourly rate)
+ $50 materials
x 2 (I multiply x2 because the galleries I deal with take 50%) = $900
= I must price at $900 per pod minimum.
GST and PST ($72 + $45.00)= total cost for each pods retail: $1,017
What I get paid: $450- minus materials and hanging device and time to install ($40)= $360 (my $20 an hour is now $18. Add in prep time and you can do the math)
Make sense? So $1,017.50 retail= $360 to artist...Next time someone scoffs at the price of art, enlighten them, and next time you think of charging less for a piece of art, consider the cost to the market for one of a kind felted work....
This rant: Free of charge ;o)
Visit my site www.andrea-graham.com